Choose
Every cut has its own character. Choose one that suits what you want to cook.

meat with character
Good food begins with a good ingredient. Explore meat, its flavour and possibilities.
Discover masoooMeat deserves attention. When choosing it, cooking it and sharing it. Masooo is a space for people who want to discover its character — from individual cuts to the last bite.
Every cut has its own character. Choose one that suits what you want to cook.
A few good techniques. Time, temperature and attention to detail.
Let the ingredient speak. There is a place for simplicity.
A T-shaped bone separates the striploin and tenderloin. Two textures that make this cut distinctive.
Read article02CHOOSING MEATFine veins of fat are part of the story. They are not the only measure of quality.
Read article03AT THE TABLECooking does not end when the pan comes off the heat. Allow the meat a short rest.
Read articleA question, an idea or a collaboration? Write to us.
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